Amcar UK Ltd required a fresh strategy to align with its new chauffeur service venture. A clear, concise name - Personal Chauffeurs - was created and the new brand was then built from the ground up. The logo design needed impact and to embody the company’s high net worth position, as well as reflect the aspirations of both its owners and its clients.

The new website needed to continue with this direction in its design, language and functionality, portraying the many facets of the business and giving a true feel of the Personal Chauffeur experience.

A highly targeted business to business direct mail campaign has now been created and implemented, driving new business to Personal Chauffeurs, raising its profile, its positioning and its profits.

"Azur fully understand where we are looking to take our business and have been instrumental in helping us to take our brand and our print and online marketing to a whole new creative level. Based on the positive feedback and continued success of our relationship, Azur are now working with us in the management of our brand as we push into the global market."

Andy Chisholm, Managing Director,
Personal Chauffeurs

If you are interested in exploring the potential of your business and would like to investigate the opportunity to work together call Paul Skuse on 01275 847935 or email paul@azurdesign.co.uk.