Seth Lovis & Co Solicitors wanted to expand their horizons and portfolio from the businesses situated near to its offices in Covent Garden and the West End. With this in mind Azur created a brand repositioning ad campaign that encompassed the whole of London and beyond.

Each sector of industry that Seth Lovis & Co had highly skilled expertise in was depicted, interwoven with the major landmarks of London. For example; iconic architecture such as the Gherkin has been merged into a giant wine glass on the banks of the Thames to highlight their expertise in the restaurant trade. Seth Lovis's publishing expertise sees Canary Wharf replaced by a 300ft high pencil and the retail sector experience is represented by a new look to Tower Bridge!

This new direction has become the platform for the design and build of the website, all marketing materials and, in essence, a new brand and breath of life for the practice.

"I have been completely delighted with everything Paul from Azur has created for Seth Lovis & Co. He took the time to really understand our business model and once he had done that I was able to leave him in charge of developing our brand from a Covent Garden practice to one that is now known as a strong provider of legal services across the whole of London."

Jonathan Tyler, Senior Partner
Seth Lovis & Co Solicitors

If you are interested in exploring the potential of your business and would like to investigate the opportunity to work together call Paul Skuse on 01275 847935 or email paul@azurdesign.co.uk.